When I connected with L.A. based fashion stylist Ashe Taylor on social media, I noticed her fresh aesthetic mixed with some subtle vintage referencing and I had to follow. Upon us following each other, it wasn't long before we were in each other's comment section giving each other props on our styling work. I love connecting with those who share the same love of image directing and I figured she'd be the perfect person to help me answer a few of the questions that we stylists often hear. Read our perspective and insight below and feel free to leave your own comments and questions!
Why styling? What inspired you to explore a career as an image consultant?
Ashe: In high school I was chosen to style for Adidas with 4 other young ladies for the super star campaign. It literally change my life and perspective on my career choices in fashion. I realize I can make a living doing what I love & also have fun doing it!
Sharra: Of all of the other interests that I had growing up (writing, dancing, acting for a while, etc.) , fashion and style was the one that stuck around for the long haul. I think my passion for it really took over from watching all of the women around me get dressed up for life and watching their posture and overall confidence change with it. It was like watching a beautiful transformation and I wanted to be apart of that transformation. That aspect of styling never gets old for me.
What are some of the challenges that you find a stylist in this day and age faces?
Ashe: One challenge that stylists face are trying to remain different & relevant. The industry of stylists is oversaturated so sometimes it’s hard to remain different & relevant.
Sharra: I agree with Ashe. I believe that when you're a stylist, you have to be confident in the overall experience that you bring as an image consultant because trends and looks come and go, and you definitely aren't going to be the only one referencing them. Another challenge that I believe we face is getting respect as artists and as business people. Sometimes you find that people "adore your work" until it's time to really get to work on a project, let you do your job, and even invest in you.
Does your place of residence have any influence on the looks you create?
Ashe: I currently live in Los Angeles, I am also born and raised in LA. So it does influence some of my looks. LA is such an amazing place to live and grow in the fashion industry. It inspires me in multiple ways dealing with fashion.
Sharra: In a way, I guess you could say that it does. Maybe not necessarily from a fashion standpoint, but definitely when I'm directing a shoot or location scouting. Sometimes I'll pass by a certain location with great scenery or just that has a dope overall vibe and an entire style story will unfold in my mind and I'll just say to myself "I'm gonna do a shoot here." Not long after, it usually happens.
What do you look for in a client or in a potential collab?
Ashe: I personally look forward to working with clients that are open minded, creative, and determined. That makes the collab so much fun & also gives me motivation while working with the client.
Sharra: I agree with Ashe about the open mindedness as a requirement because I like to work with visionaries, people who can help me create something from nothing, or who can execute even better 10x better than how we brainstormed. I also look for people whose passion and commitment for a project doesn't just last for the initial conversation, but throughout the entire process.
What is your favorite thing about what you do?
Ashe: I LOVE meeting new people every other day. It’s the most uplifting thing about styling. You gain more supporters and sometimes friends.
Sharra: I have a lot of things I love about what I do but like Ashe, I also love meeting new talented creatives that I can relate to as artists. Sometimes you have struggles that only someone in your field can truly understand so those on set convos can really be encouraging and make you feel like "yes,they get it".
What is your least favorite thing about what you do and what things keep you motivated when things get overwhelming (if they ever do for you)?
Ashe: One of my least favorite things about styling is clients not understanding the fact that we are also artist. That stylist also deserves to get paid for our hard work. Two thing that keeps me motivated are my supporters & reminding myself how far I’ve come since I started styling in 2015.
Sharra: Literally everything Ashe just said. Lol.