Sharra: That’s a cool middle ground to have. I feel like finding that happy medium between elaborate and super simple designs diversifies the type of people who are attracted to your product… So, the city of Baltimore is often rumored to be/associated with being full of people who have an unsupportive, "crabs in a barrel" mentality. So I HAVE TO ASK, upon launching, did you experience this at all or did you receive the support that you wanted and expected with birthing and selling your own collection?
Shatiarra: So, I did not experience this when I launched and if it did take place it was nothing that I was aware of. I only paid attention and gravitated to the love. Maybe if I chose an industry that was over saturated or popular in our city, I probably would have seen a disconnect from the support that I expected vs. the support that I got, but I don’t know anyone in our city with a shoe collection that they personally designed. If so, I’d love to meet them. I love to see people into the same thing that I’m into.
Sharra: I love your perspective on that. Only focusing and gravitating to the love literally can cut the number of distractions in half. So, you describe your own personal style as "elegant and classy with a hint of edginess". Is there anyone who heavily inspires your personal style? Possibly, a style icon or public figure that you would love to style in a pair of your signature shoes?
Shatiarra: Believe it or not, I find inspiration everywhere. I’m into Pinterest and I save bookmarks on Instagram of so many different looks and ideas. I can’t pin point a particular person because I take bits and pieces from absolutely everywhere. I’m just like anyone else when it comes to their business, I want my shoe collection to be spotted on some of the greatest. The issue with people like myself is that after that occurs, it will still always be an accomplishment I’ll find myself always trying to achieve. Right now, I like to look at like “instagram famous” models and determine who I would want to do promo for my shoes. I have a promo strategy that the models love and I look to reach out to larger IG models with a similar approach.
Sharra: Reaching out to those with a strong presence and personal brand on IG is definitely a good move on your part because even though I’ve been following you for a long time, seeing your product on girls all around the city, all over my explore page is what really opened my eyes to how fast your brand is catching on, which is so dope. So, how has your life changed since launching Shatiarra Monroe Shoe Collection and what are 2 lessons you've learned from being a business owner, one personal and one professional?